•  Direct mail is a 44 billion dollar industry and it is growing rapidly each year.​

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• The conversion rate for direct mailers is two purchases per 100 mailers; this in terms generates word of mouth.

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• USPS delivers over 80 billion pieces of mail each year.

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• Direct mail makes up over 20% of modern-day marketing budgets.

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• 30% of millennials respond to direct mail before electronic mail.

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• A common misconception about Gen-Z's people is that millennials prefer being reached out to through digital media, as they hardly have time to spare for direct mail or never check their mailboxes. This couldn't be further from the truth, Gallup report states that 43% of American of all ages check their mailbox daily.

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• Google deploys vast marketing efforts to drive new advertiser acquisition and retention. And the best way to do so, according to overwhelming data, is through direct mail. According to top Google search results, you should send a piece of direct mail to the same audience at least three times within a 12 month time for the highest response rates.

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• Google uses direct mail to deliver millions of marketing postcards to current and prospective advertisers each year.

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• The US Data Corporation found that 79% of consumers try a new business out for the first time as a result of receiving direct mail from them.